As I said in the first bookstore review on 25 August, there are many many things, other than the quality of a book, that can play a big part in how successful it, or its author, may be in terms of sales, readership, mainstream media coverage, and potentially interested readers even becoming aware of it/them. There are so many books out there, and so many good and great authors and titles amongst them, that many haven't received the success or attention they deserve.
While many things can't be controlled, some can - so as part of an irregular series on this blog, I will be 'mystery shopper-ing' some New Zealand bookstores, examining how well (if at all) they highlight, display, or otherwise offer NZ crime fiction to their customers. After all, if our own bookstores don't support local crime writing, how can we expect overseas ones to?
So for the second instalment in this series, I visited Border's flagship store on Auckland's Queen Street (a giant multi-level store that is part of the movie complex). Here are some of my findings:
- Borders has a dedicated crime section, as well as a dedicated NZ fiction section - the New Zealand section is on the entry-level floor, immediately to the right - the quite large crime and thriller section is downstairs. They seem to place NZ crime/thriller fiction in either or both of these sections, along with the general fiction (alphabetical by author) section.
- Dorothy Fowler's debut, WHAT REMAINS BEHIND, Paul Cleave's CEMETERY LAKE (1 copy) as well as several Joan Druett titles, including her latest-ish Wiki Coffin mystery, DEADLY SHOALS, were prominently displayed with front facings in the New Zealand section, and Vanda Symon's THE RINGMASTER had a spine facing (2 copies) and Dr Jo Drayton's biography of Ngaio Marsh was also there (GOOD/GREAT);
- The crime/thriller section was very good overall - all three of Paul Cleave's titles had multiple copies and several front facings of the latest CEMETERY LAKE, both Vanda Symon's titles, and both of Andrea Jutson's were also available. There were also a number of Ngaio Marsh titles in stock, and Drayton's biography was also put beside these (linked thematically if not alphabetically by author - good thinking Borders staff) (GOOD/GREAT).
- I was a little confused when I couldn't find Lindy Kelly's BOLD BLOOD (#1 NZ fiction bestseller earlier this year) or Dorothy Fowler's WHAT REMAINS BEHIND - but it turned out there were multiple copies of these (with front and spine facings), in the general fiction section just around the corner (GOOD/GREAT)
- One glaring ommission was that the latest released NZ crime/thriller title, Alix Bosco's debut, CUT & RUN, was not displayed anywhere. Looking it up on their computer (great they have these readily available for customers), it seemed it was only available by "special order", even though it has been out for a few weeks (ie they weren't stocking it) (POOR)
- There also didn't appear to be any books in stock from British-born, NZ-based author Neil Cross (BURIAL, ALWAYS THE SUN, HOLLOWAY FALLS etc) (POOR)
I can't see any reason why at least some of the best NZ crime fiction couldn't be featured more - put on an end, or in the 'Recommended' sections etc. Or at least have a tag underneath with 'Local Writer', 'New Zealand crime' or something like that - or a copy of a small review, either in-house or from a magazine etc - anything that could catch a browsing customers attention. Borders also has a 'shortlist' email mailout internet users can sign up for - without having seen all the recent e-mailouts, I'll just say it would be nice to see some NZ crime/thriller titles highlighted to customers as part of this as well.
Borders is already doing well in a relative sense, but by doing a few more little things, they could really make a difference and help out the reading public in terms of exposing them to great crime writing, that just happens to be written by locals.
So overall for Borders Queen St, I give them 3.75 out of 5. Good work, but has the potential to do even better. Thoughts?